2022 HUDDLE TAILGATE
ACC FOOTBALL
SCOPE
Event Strategy
Sponsor Activations
Venue Layout
On-Site Management
Government/City Permitting
Production + Staging
Creative Ideation + Design
Graphics + Production + Install
The ACC Huddle Tailgate is a tour-style activation that travels around the ACC conference to promote the ACCN Primetime Game each week. Last year, we executed five Huddle Tailgate stops working together with the ACC, ACCN, and ESPN. The schools that hosted us were Virginia Tech, Florida State, NC State, Syracuse, and Wake Forest. We worked with each school to create an exciting atmosphere where fans could interact with ACC sponsors, enjoy tailgate games, win prizes, get on TV, and get their faces painted before they went into the game. Each week, thousands of fans flooded the Huddle Tailgate area before heading into the game.
The 2022 Huddle Tailgate was a huge success, resulting in a plan to expand from 5 stops to 13 stops this upcoming football season.
We collaborated closely with the staff of each university to meticulously select a prime location boasting level ground, reliable power, and high-speed internet connectivity. This strategic spot ensured a steady stream of enthusiastic foot traffic heading into the game.
Our sponsors seized the opportunity to forge dynamic connections with fans, utilizing life-sized games, captivating giveaways, and engaging social media contests. Our overarching objective was to entice fans to arrive early for the game, providing them the chance to witness thrilling ACC primetime live TV moments, interact with sponsors, and unequivocally demonstrate their allegiance to their respective teams.
Throughout the weekend, the excitement was palpable as ACC mascots, ACCN talents, university marching bands, and spirited cheer teams tirelessly entertained the crowd from our designated area. Not even adverse weather conditions could dampen the unwavering dedication of the fans, resulting in a robust turnout that distinctly validated the sponsors' investment.
10,000
Attendees
14
Activations + Tailgate Games
5
ACC Campuses
SPONSOR ACTIVATIONS
OPERATIONS
Every week, we diligently crafted fresh site maps tailored to our upcoming locations. At times, we faced the challenge of receiving mere weeks' notice regarding the schools we were set to activate in, leaving us with a tight turnaround for site map preparation. Fortunately, many of our activations followed a consistent pattern at each destination, requiring us to focus on optimizing activity layout within the available space.
